The return of JJR and how we design logos

A busy week at JM. We locked in a major new sponsor (more on that soon), an old favorite show returned, and Slash Line dropped the 2026 Women Belong in Sports collection.

Scroll for a pillow draft, the JM design process, and Shohei vs. Trout.

Drop a line if you’re excited about the return of JJR.

— Team TSN

This week a longtime fan favorite show returned after a multi-year hiatus: Jomboy & Jake Radio. First airing over seven years ago (here is the oldest clip still online) it ranks as the second-oldest property in the Jomboy and Jake universe (Talkin’ Yanks turns nine this June), and while the format has varied a bit over the years the core has been two best buds talking about everything.

Growing Pains: As Jimmy and Jake built a company focused on sports content JJR was a chance for the two of them to banter about topics that ranged way outside of baseball. Over the years they hit on some recurring bits, like building drafts and lineups of non-sport items, and by 2020 under producer BBD the show had blossomed into a two-hour live extravaganza. As other commitments crept in, however, JJR had to be scaled back to one day per week until it went dark three years ago (other than a one-off comeback ep).

Back for good: When we’re lucky enough to spend time with folks who have been following us for years they always mention JJR, and ask if the show would ever return. Because of that feedback bringing it back has been on our minds since it went off the air. So we were ecstatic to share that, from a couch in Tampa, Jomboy & Jake Radio would make its triumphant return. Just two guys talking about anything (like Jimmy’s shocking pillow revelation) and everything (like Jake explaining to Joez the five skills he would trade in).

Jomboy & Jake Revival: To keep the content light and to not pull our team from other commitments we’ll film it once per week, for an hour or less, and there will be no preparation required by Jimmy and Jake. Our dynamic duo (or, as Jake calls them, "the bearded guy and the handsome guy”) do share the screen in other shows across Jomboy Media, but we’re excited to have JJR as a forum where there is no set agenda to address.

One of our projects for 2026 is to build a consistent iconography across our many YouTube channels, from cleaner logos to thumbnail frames that help you quickly identify our content (which you may have already noticed on JM Main).

A lot going on: The old Warehouse Games logo (on the left above) had a lot of elements: an illustration of a warehouse, the letters JM, a frog in front of two crossed Blitzball bats, plus some stars and drop shadows. Readability of the logo when shrunk down to a small circle on a phone screen was quite poor. In the redesign our primary goal was to dramatically simplify it.

Round one: For the initial round of designs, our designer Sarah took inspiration from hexagons (the magic shape that makes a Blitzball dance through the air), the turquoise color of the Warehouse walls, and the logos created by sneaker brands for their athletes. We particularly liked the way the W could function as a crown, referencing the Warehouse Cup that anoints a champ each year.

Revise, revise: Next Sarah looked to soften the look of the initial designs to better reflect that while we treat the Warehouse as a serious sports competition it’s also fun. After dozens of iterations, we settled on an overlapping WG in black circle ringed by an electric blue taken from the main JM logo (and, in a nice coincidence, not too far from the turquoise of the Warehouse walls). We went with a simple black and white because the Warehouse is meant to be the background; the color (both literally in uniforms and figuratively in antics) comes from the players.

Rolling out: The new logo is live right now on YouTube and on social accounts. The old logo is all over the Warehouse, and it will take some time to update them all, particularly because we film ahead of when games air on YouTube.