
September is upon us.
The Jomboy office is gearing up for the MLB Postseason, but this week one of us is especially fired up. And it has nothing to do with October baseball.
Today, Swilly reacts to Tuesday’s news: Not only are the Angels being sold, but sold to Stan Kroenke — who will surpass Steve Cohen as the richest owner in baseball.
Keep on scrolling for that conversation, some existential pondering about fast food, a new apparel brand, and more!
“I didn’t know what planet I was on.” A Q&A with Swilly after news of the Angels sale!
Walk us through the moment this hit your phone.
Swilly: I was just eating lunch, and I got a text from my friend Alex, who runs MLB Fits on Instagram. All he said was "hellooooo," and then he sent the article from the LA Times. And I was like, wait, what? This is fake, obviously it's fake. So I click on the article and I'm locked out because I don't have an LA Times subscription. So I'm like, okay, let me go to Twitter, and the first tweet I see is from Bill Shaikin — who I've met before, who's worked for the LA Times forever — and he tweeted it out, and I said, no, no, no, this isn't real.
Obviously I know he's a trusted source, but in my brain I'm just like, there's no way this is possible. So I run out to the middle of the office and you guys all saw my reaction. I mean, what other reaction would you have? So I read it out loud, and then somebody confirmed it with screenshots of the initial statement. And I was like, okay, this might actually be true.
So we hit the gong. And after that, for probably the next four hours or so, I didn't really know what planet I was on or what was happening. We went live, which was really cool — talked to a bunch of people, chat was popping, there were probably 250 people in the live just hanging out. I was getting texts from friends and family, DMs from a bunch of people. It was not a real three to four hours.
What's the one thing that keeps popping into your mind?
Swilly: Oh my gosh — I mean, Mike Trout is hopefully going to go to the playoffs, that's the first thing. There's so many other things — I was actually up last night editing, grabbing all of these different moments and thoughts I had during the stream.
Oh my god, we're the Anaheim Angels again.
Oh my god, are we going to go to the playoffs?
Oh my god, we have an owner who's won seven championships across six different leagues on two different continents.
Oh my god, he's the richest owner in sports.
Oh my god, the stadium's going to get an upgrade.
Just all of these little things, and all of my curse words, and all of the pounding my fists on the table — all these moments. There's just so many things going through my mind because I know the potential.
I know a lot of people are surprised by the $4 billion valuation, but I'm not surprised by it — because of the potential, because of the location, because of that land, that stadium, what that team, what that fanbase is dying for. There's just so much going through my head. But the first thing, definitely, was — oh my god, Mike Trout.
Are there positive memories of the Arte Moreno era?
Swilly: It's tough, because honestly there aren't really that many. But I'll say — and I talked about this on the livestream — I was young when he bought the team. But when he took over there was a real sense of excitement. First Latino owner of a major professional sports team in America. He came in with money — the Billboard guy, the Telemundo guy — he was going to spend money.
We'd just won the World Series a few months before he bought the team. He prided himself on keeping ticket prices low — all of these things. He went out and signed players like Josh Hamilton, Albert Pujols, Anthony Rendon — which at the time was so exciting, because we didn't really spend a lot of money before that. There really was a lot of excitement at the beginning.
And even though I'm so happy that Arte Moreno is gone — having a bad owner out of sports is always a good thing — I do know that there was a small part of him that tried. It's just so unfortunate, all of the bad things that came out of these contracts he tried to make happen. He's just not a sports guy, he's a marketing guy. He was very happy just clocking in and out and getting his money at the end of every year. And now it's 22x his money — he bought the team for right around $183 million — after running it into the ground.
Have you thought about how this new ownership creates a fandom conflict — given your new team, Manchester City, competes against Stan Kroenke’s Arsenal??
Swilly: That's a good question. Of course, Matty Mass did text me: "so you're Arsenal now," that's been brought to my attention for sure.
But no, I don't find any conflict. If anything, if the teams do at least remotely well, that's a good thing for my baseball team too, so that's fine. We'll see what happens. At the end of the day, we're going to have direction of some sort, and that's all that matters to me.
Give us the backstory of new soccer fandom — what stood out to you during the World Cup?
Swilly: Erling Haaland. He’s one of my favorite athletes of all time at this point. I had no familiarity with him at all before the World Cup. When I made that video that got millions and millions of views, I had absolutely no idea who he was — I found out who he was that same day. Which is so crazy, because now that I'm so invested in football as a whole, it's wild that I didn't know who he was, because he's arguably one of, if not the best striker in the world. He's absolutely incredible.
As the World Cup went on I got more invested — there are a lot of soccer fans in the office, and with the final being in New Jersey, the city was buzzing like crazy the entire time. It was really easy for me to buy in, because he just fits the mold of my favorite type of athlete — such a superstar. When they're between the lines, on the pitch, they're so dominant, so talented; off the field, they've got personality too. I just love when guys are unapologetically themselves, and also so talented. So it was really easy for me to buy in on Norway, because I liked him, I supported him. And because I was so bought in, watching the matches, I was like, okay, I'm actually kind of into this, I want to learn more, because I just love sports as a whole.
Once I started to grow into a small part of the soccer community, people were like, "well, now you've gotta pick a club team." So it was easy to go for Man City. And now we're here — we got a great start to the season, we might have one of the best young midfields in the Premier League, exciting stuff.
What have the first two weeks been like from a fan-culture standpoint? Anything new or surprising?
Swilly: It's really intense, really intense. Red Sox–Yankees is a very intense rivalry in baseball, — that's the world we live in. But that rivalry, Boston–New York, I don't know if it would even touch a top-five rivalry in the Premier League. They are so intense.
If I pronounce something wrong, or talk about a certain team or player in a certain way, people are very passionate about that. I'm a very passionate fan myself, so I get it, I respect it, that's just how it is. Obviously once you get mean and personal with me that's a different story. But there's a level of intensity to the fandom that I've never experienced in my life. I’m a very passionate fan myself already, so I respect it, and I'm into it — I feel like it allows me to be even more passionate.
Any words of wisdom before we go?
Swilly: Patience is a virtue. The tide will always change at some point, it's not a matter of if, it's a matter of when.
And you know what? Stan Kroenke owns my baseball team, and we're so back. Trout's gonna be in the playoffs, it's gonna be great. Skenes is coming home. And it's gonna be a movie. I'm really glad that everybody has a ticket to watch.
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