New shirts for Trev and Rose.
We try to keep things fresh at Jomboy Media, and this spring we’ve committed to reinvigorating our show logos. Our Baseball Today branding has served us well, but we needed something bolder and simpler that would work in all the places our logo shows up. We also needed something less retro that could pair with any sponsor.
Our lead designer Sarah ran through a bunch of concepts, looking for something that called back to the original logo with the same primary colors and central baseball icon. We wanted to center the “today” concept but also need something minimal and iconic that could work alongside any other element. And here is the final:
We’ve got the big baseball, the bold red, blue, and yellow, and the baseball references a rising sun because Baseball Today is when we hope your baseball day begins. It also works beautifully in single-color versions. And here is how it comes to life on shirts:
